Research reveals that buyers do not engage directly with selling businesses until they are 70% through the buying process. That’s why it’s important to showcase your work online with high quality installation images. Not only to demonstrate the craftsmanship and expertise that defines your business. It also serves as a powerful marketing tool to inspire confidence in potential customers.
At Window Supply Company, we understand the importance of telling your story visually. That's why we've created this handy guide to help you master the art of taking great installation images.
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Take advantage of lighting
Lighting is key to capturing great installation images. Natural light can enhance the details of your work, so aim to shoot during the day when possible. Alternatively, utilise soft lighting to avoid harsh shadows and create a warm inviting atmosphere.
You can also experiment by taking images at different times. Taking photos during an evening will provide different results, giving you options on what lighting best suits your projects.
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Angles are important
Believe us, potential customers don’t want to see your reflection in newly fitted windows and doors so the angle you use is crucial. For straight on shots of your work, stand from a distance and use the zoom in function. Alternatively, invest in a phone stand (these are not expensive) and use the timer function so you can get out of the shot completely.
Try experimenting with different angles to see which works best. Avoid taking shots from low down as these will skew the reflection of the property completely.
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Tidy up
This might sound like an obvious one but installation images which include tools, flasks, lunch boxes, ladders and dust rugs (to name just a few) are more common than you would think. Before you take your shot, make sure the area is clean and tidy. Not only will you get a better image, but it will highlight to potential customers that are considerate, clean and tidy when you carry out work in their home. Alternatively, request to return later to take some photographs. After new windows and doors are installed, clients will most likely decorate so your final installation images will be much better.
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Before and after photos
Before and after photos showcase the transformation your crafty work brings to projects. Take photos of the area before and with the result after to highlight the impact of your work. This is a great way to demonstrate your expertise installing new windows and doors.
You can also get a short statement from your customers to back up the transformation. Testimonials are a great way to establish trust and credibility.
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Include people and pets
Including people and pets in your installation photos adds a great personal touch. This demonstrates new windows and doors in use, helping potential customers envision themselves in the space. This could be a satisfied homeowner admiring new windows or opening bi-fold doors to a beautiful garden space. Get a shot of a cat on a windowsill, a dog lying in the sun outside French doors. Keep in mind that these images evoke emotion and help potential clients visualise the lifestyle your installations offer.
Include your own pet on different projects, this can be particularly engaging for customers and potential customers on your social channels.
You can also help build up your brand by including team members and fitters in your shots.
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Use close-up and wide shots
Variety in your photography is the way to keep your viewers engaged. Use close-up shots to highlight intricate details, wide shots to showcase the overall impact of your project within the surroundings. If you installed a window in a home with scenic view, capture it through the window.
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Promote the seasons
Take advantage of the seasons to create engaging installation images. Use festive and Halloween decorations and Spring blooms to make your photo more visually interesting. Incorporating the seasons adds relevance to your portfolio which will resonate throughout the year.
The importance of taking great installation photos
Capturing great installation photos isn't just about showcasing your work. It's about creating a visual narrative that resonates with customers and potential customers.
High-quality installation photos are a great way to market your services. It allows you to highlight the craftsmanship and quality of your work. They help you stand out from the competition and differentiate your business in a crowded market.
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